Bol.com Christmas House
Prepping for the holidays? Online retailer bol.com has all you need: Christmas trees, decoration, cooking utensils, presents and much more. Yet customers visit the store with a specific product in mind, and leave without realising bol.com has over 16.000.000 more products to offer.
By building a cosy Christmas House, we turned the monotonous shop into a digital content platform full of inspiration. We filled the house with tailor-made content using products from bol.com, relevant for specific audiences and brought to their timelines at exactly the right time.