The phone condom


In today’s phone dependent world, we often spent more time glued to our screens than with our loved ones – even in bed. According to 70% of the Dutch people, bringing a smartphone to bed endangers their sex lives.

For telecom provider Ben® – who believes in real connection – we introduced a solution: the phone condom. A condom that fits on your phone and makes it unusable. It protects from distraction and thus creates room for real ‘conversation’. 




TV/online commercial



More campaign 

Tutorial by sexologist Kaat Bollen




Concept by Etcetera. Film direction by Daan Groot, film production by Holy Fools. Photography by Gaby Jongenelen.


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