The phone condom
In today’s phone dependent world, we often spent more time glued to our screens than with our loved ones – even in bed. According to 70% of the Dutch people, bringing a smartphone to bed endangers their sex lives.
For telecom provider Ben® – who believes in real connection – we introduced a solution: the phone condom. A condom that fits on your phone and makes it unusable. It protects from distraction and thus creates room for real ‘conversation’.
More campaign images
Tutorial by sexologist Kaat Bollen